Upwork Search Engine Optimization Test Answers in 2016

1. Which of the following factors have an impact on the

Google PageRank?

Answers: A

• The total number of inbound links to a page of a web site

2. If your site is not appearing in Google search

results because of some unethical SEO practices in the

recent past, 

Answers: D

• it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.

3. What does the term Keyword Prominence refer to?

Answers: C

• It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search 

engines.

4. What will happen if you type the words 'Certification

-Networking' in the Google search box?

Answers: B

• Google will find the web pages about Certification that do not contain the word Networking.

5. Which black hat SEO technique is characterized by a

method to deceive search engines, by detecting the

search engine bot and "feeding" it with a different HTML

code than the HTML actually served to users?

Answers: D

• Cloaking.

6. Which of the following statements is correct with

regard to the description meta tag?

Answers: D

• Google uses the meta description to generate the search engine results pages.

7. Which of the following factors contribute towards

link popularity of a website?

Answers: A

• The number of websites that link to it.

8. Which of the following statements about the Google

Sitemap are correct:

Answers: A

• Repeated submission of the Sitemap to Google could be penalized.

9. Which of the following statements about Google's

technical and quality guidelines are true?

Answers: B

• If using dynamic pages, it helps to keep the parameters short and the number of them few.

10. Which of the following conditions will Google treat

favorably from the 'Relevancy' perspective?

Answers: D

• Image Alt tags on the home page matching the search term.

11. Some words, when followed by a colon, have special

meanings to Yahoo. What is performed by the link:

operator?

Answers: C

• It shows all the pages that point to that URL

12. Search engines do not index some common words (such

as "or", "and", "when", and "in") within the webpage.

What are these common words called?

Answers: D

• Stop words

13. Which of the following statements about search

engine optimization techniques are correct:

Answers: D

• It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search

engines

14. Which of the following can be termed as good keyword

selection and placement strategies?

Answers: A

• Targeting synonyms of the main keyword

15. What is Keyword Density?

Answers: D

• The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on

the page.

16. If a website's search engine saturation with respect

to a particular search engine is 20%, what does it mean?

Answers: A

• 20% of the webpages of the website have been indexed by the search engine

17. use both crawlers and directories

to generate relevant results.

Answers: D

• Meta Search Engines

18. What term is commonly used to describe the shuffling

of positions in search engine results in between major

updates?

Answers: B

• Flux

19. Which of the following statements about FFA pages

are true?

Answers: B

• They are also called link farms

20. Which of the following actions could get you banned

by Google?

Answers: A

• Hiding text on the webpage

21. Which of the following website design guidelines

have been recommended by Google?

Answers: A

• Having a clear hierarchy and text links

22. While grading your website, Google gives credit to

outbound links pointing to authority websites?

Answers:

• True

23. Google looks down upon paid links for enhancing page

rank. If a website sells links, what action/s does

Google recommend to avoid being penalized?

Answers: C

• Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink

24. All major search engines are case sensitive.

Answers:

• False

25. 10 people do a web search. In response, they see

links to a variety of web pages. Three of the 10 people

choose one particular link. That link then has a

__________ click through rate.

Answers: B

• 30 percent

26. Which of the following is an ethical SEO Technique?

Answers: D

• None of the above

27. What will the following robots.txt file do?

User-agent:Googlebot

Disallow:/*?

User-agent:Scooter

Disallow:

Answers: B

• It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the

altavista scooter bot from accessing any page

28. What is Anchor Text?

Answers: C

• It is the visible text that is hyper linked to another page

29. Why is it a bad idea from the seo perspective to

host free articles and write ups that are very common on

the internet.

Answers: B

• Because you could get penalized by search engines for using duplicate content

30. Cloaking is a controversial SEO technique. What does

it involve?

Answers: B

• Offering a different set of web pages to the search engines

31. Which of the following statements is correct with

regard to the images within a webpage?

Answers: B

• Important keywords related to the image should be placed in the ALT text

32. Which of the following statement about RSS is

correct?

Answers: A

• It is a form of XML

33. What is the function of "indexer" part of the Google

search engine?

Answers: D

• It helps to generate meaningful results based upon the user's search term

34. Which of the following free tools/websites could

help you identify which city in the world has the

largest search for the keyword - "six sigma"?

Answers: D

• Google Trends

35. Do search engines such as Google detect unnatural

linking patterns by checking the Class C IP address of

the page where the link to the website originates?

Answers:

• Yes

36. What does the 302 server response code signify?

Answers: D

• The page has temporarily moved

37. While optimizing your website it is important to

generate the right type of traffic, how does the Bounce

Rate information help in this regard?

Answers: B

• By letting you know the percentage of users who entered the website and then left without viewing any other

page

38. Which of the following statements is correct with

regard to natural links?

Answers: C

• They are voluntary in nature

39. Which of the following facts about Alexa are correct?

Answers: A

• Alexa provides free data on relative website visitor traffic

40. Are RSS/Atom feeds returned in Google's search

results?

Answers:

• Yes

41. How are site maps important for the search engine

optimization process?

Answers:C

• Site maps help the search engine spider pick up more pages from the website

42. Implementing a 301 Permanent Redirects on the old

pages to redirect to the new pages is a good idea from

the SEO perspective.

Answers:

• True

43. What is the name of the search engine technology due

to which a query for the word 'actor' will also show

search results for related words such as actress, acting

or act?

Answers: D

• Stemming

44. What is the illegal act of copying of a page by

unauthorized parties in order to filter off traffic to

another site called?

Answers:

• Pagejacking

45. Google gives priority to themed inbound links.

Answers:

• True

46. What is the main reason for the effectiveness of

optimizing a webpage towards a long tail keyword search?

Answers:

• There are more long tail searches than shorter keyword queries

47. Google displays up to _____ characters of a

webpage's Title Tag.

Answers:

• 70

48. What is the term for Optimization strategies that

are in an unknown area of reputability/validity?

Answers:

• Grey hat techniques

49. A Hallway Page is used to:

Answers:

• Enable search engine bots to index the Doorway Pages

50. Which of the following search engines or directories

provides the directory search results for Yahoo?

Answers:

• Yahoo Directory

51. _________ is usually the best web page to get linked

to while receiving a themed in-bound link from another

website.

Answers:

• The page which you would like to improve in the search engine rankings

52. The following robots meta tag directs the search

engine bots:

<META NAME="robots" CONTENT="noindex,nofollow">

Answers:

• Not to index the page and not to follow the links in the page

53. If you enter 'Help site:www.expertrating.com' in the

Google search box, what will Google search for?

Answers:

• It will find pages about help within www.expertrating.com

54. Which of the following activities could be looked

down upon by Google as per their quality guidelines?

Answers:

• Intentionally adding keywords to the TITLE tags and ALT attributes

55. Which search engine technology prevents a website

from appearing in numerous top positions in the search

engine result pages?

Answers:

• Combing

56. If you search for the term "iq test" in the Word

Tracker keyword suggestion tool, will it return the

number of independent searches for the term "iq"?

Answers:

• No

57. Which of the following factors does Google take into

account while assessing whether or not a website is an

authority website?

Answers:

• The number of in-bound natural links related to the website's theme (or keywords)

58. State whether true or false.

The Yahoo Directory listing is a free service for

commercial sites.

Answers:

• True

59. State whether the following statement is true or

false.

A Sitemap provides a list of internal links to user

accessible pages on a website.

Answers:

• True

60. Which of the following statements regarding website

content are correct?

Answers:

• If you have two versions of a document on your website, Google recommends that you only allow the

indexing of the better version

61. Which of the following does Google uses to display

characters of a web page's Title Tag?

Answers:

• Title Tag Character count